What is the Wine Concierge tool, and why do we have it?
The Wine Concierge is a personalized digital experience designed to help customers find the perfect wine for every occasion. It assists in pairing wine with meals, choosing thoughtful gifts, and selecting bottles for special celebrations. The Wine Concierge provides tailored recommendations based on user preferences, enhancing the customer experience and making wine selection easy, enjoyable, and intuitive. It also supports our Wine Reps in offering personalized service.
Will the Wine Concierge tool keep all customers attached to the Wine Reps shopping page?
Yes, the Wine Concierge is designed to support our business model by ensuring all customers remain connected to their respective Wine Reps’ shopping pages. When a customer uses the Wine Concierge, they will continue to shop through their rep’s page, ensuring that the rep receives the appropriate credit and commissions.
Will the Wine Concierge feature our promotions?
No, the Wine Concierge is designed to recommend products but does not display promotions.
Can everyone use this tool while shopping?
Yes, the Wine Concierge is accessible to all customers during their shopping experience. From new customers to returning members, everyone can use the tool to explore our wine selection, find pairings, and discover gifting options. It is designed to be user-friendly and inclusive, ensuring every shopper can make informed, confident choices.
Where will this chatbot be located? Ie: Is it only on our website? Will it be on all pages of the site? The home page etc
The Wine Concierge chatbot will be prominently available on our website. It will be accessible on key pages such as the homepage Gift Guide Page and has a dedicated landing page, providing assistance where customers need it most. The goal is to integrate it across the site so users can interact with the Wine Concierge at any point in their shopping journey.